The go-to resource for global brands to become truly China-ready fast
EternityX, a cross-border AI marketing leader, has launched its Global Knowledge Hub, a first-of-its-kind, always-on resource platform that delivers cultural fluency, strategic guidance, and platform-specific insight for global brands seeking to succeed in China.
The launch was announced at a seminar in Dubai, where over 200 senior marketers and global business leaders convened to explore the evolving China opportunity - now a critical component of international growth strategies across industries.
“To win with Chinese audiences today, brands must go beyond translation—they need transformation,” said Chief Business Officer at EternityX, Deric Wong. “China isn’t one market - it’s 1.4 billion micro-segments. The Global Knowledge Hub helps global brands move from cultural disconnect to meaningful engagement.” Wong added.
The key focus of the Deric’s presentation in the breakfast series highlighted cultural nuisances including:
● Cultural Trendspotting: From viral codes like “显眼包 (Xian Yan Bao)”, “City 不 City” to “班味 (Ban Wei)”
● Benchmark campaigns: Learn from successful cases like Huawei and Qatar Tourism’s localisation approach
Why It Matters?
With 862,400 HNWIs, a projected 140 million outbound travellers in 2024, and USD $57 billion in annual luxury spending, China represents one of the most valuable, yet misunderstood, consumer markets globally.
Yet, many global brands struggle to engage Chinese audiences due to:
● Overreliance on Western platforms that aren’t used by Chinese consumers
● One-size-fits-all messaging that misses cultural nuance and social relevance
● Poor attribution models that overlook the complex, multi-platform consumer journey
“Chinese consumers are travelling, shopping, and investing - but many brands are still invisible where it matters most: inside China’s content and commerce ecosystems. To grow beyond borders, you must first cross the cultural one.” said Wong.
What the Global Knowledge Hub Delivers
Built on EternityX’s proprietary ID Space DMP and its three-tiered offering—PilotX (targeting), NaviX (strategy), and MediaX (reach)—the Hub equips global marketers with:
● Real-time insights into Chinese platforms: WeChat, Xiaohongshu, Douyin, Petal Ads
● Audience segmentation strategies for HNWIs, Gen Z, digital nomads, and outbound travellers
“This is more than a tool… it’s a transformation platform! We built the Global Knowledge Hub to help brands become truly China-ready - with the intelligence, the insight, and the cultural sharpness to lead.” said Charlene Ree, CEO of EternityX. “
